Armani Getting Into Miami Real Estate With 60-Story Sunny Isles Condo
Miami New Times
Soon you’ll be able to keep your Armani clothes and apply your Armani Code by Giorgio Armani perfume inside your Armani-designed bathroom all within your own Armani-designed condo located in an Armani-designed building named Residences by Armani/Casa.
Yes, the fashion house is teaming up with developers Dezer Development and Related Group and famed architect César Pelli to develop a 60-story, high-rise luxury condo building at 18975 Collins Avenue in Sunny Isles Beach.
Residences by Armani/Casa will include 260 units that will be priced from $1.2 million to up to $5.5 million. Construction is expected to be complete sometime in 2016.
The Armani/Casa Interior Design Studio, headed by Giorgio Armani himself, will be responsible for interiors, as it has been for other condo buildings around the world in places like the Philippines, India, and Turkey. This will be the studio’s first condo project in the United States.
César Pelli, the man who designed the Arsht Center, will design the actual building.
This isn’t the first time Gil Dezer’s Dezer Development has attached a luxury brand name to a condo project. The Porsche Design Tower is currently under construction in Sunny Isles as well. That tower features a robotic parking lot that allows residents to park two to four cars in an interior elevator-assisted garage. The Armani project won’t be quite as fancy, as units will be smaller and less expensive on average.
“Trump. Porsche. Armani. It’s a niche market I’m creating,” Dezer told the Miami Herald. “We’re getting luxury brands to join us on the buildings. It makes for amazing projects.”
No word on whether Zara plans to rip off the designs for their own Residences by Zara/Casa somewhere in Miami Lakes.
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