Douglas Elliman Development Marketing Showcases a Collection of Exclusive Penthouses During Art Basel in Miami Beach
NEW YORK, Nov. 22, 2013 /PRNewswire-iReach/ — Douglas Elliman Development Marketing Showcases a Collection of Exclusive Penthouses During Art Basel in Miami Beach
Douglas Elliman Development Marketing will be a partner of Art Basel in Miami Beach, the Art Fair that occurs each December and presents over 250 of the world’s leading galleries for Modern and contemporary art, attracting many of the world’s most established and emerging collectors, artists, museum directors and curators, critics and art lovers. (artelliman.com)
In conjunction with this inaugural partnership, the company is launching a new advertising and marketing campaign designed to introduce a collection of exclusive, one-of-a-kind penthouses to the art world. According to Susan de França, CEO of Douglas Elliman Development Marketing, “Collectors of major artworks are often the very same clientele who have a keen appreciation for great architecture and design realized in our prestigious portfolio of new developments,” she said.
Ms. de França states that in recent years clients from around the globe have gravitated more and more towards tangible assets. “Luxury real estate has proven to appreciate in value over time just as the works of major contemporary artists.” And the attraction of storing wealth in tangible assets looks set to continue, as noted in Knight Frank’s The Wealth Report 2013, which provides the definitive global perspective on prime property and wealth. Knight Frank, the world’s largest privately owned global property agency and consultancy, is Douglas Elliman’s strategic and only residential partner in the United States and will also be present at Art Basel.
Douglas Elliman Development Marketing’s partnership with Art Basel will be highlighted by new advertising creative running in the Art Basel Magazine and online through the Observer art website, along with extensive editorial coverage in Quest, Scene and Avenue Magazines. The company will feature an exhibit in its private lounge in the VIP Collectors Lounge to display its exclusive Penthouse Collection in their extensive portfolio, including New York City properties The Puck Penthouses in SoHo; The Marquand, 11 East 68th Street on the Upper East Side; TriBeCa’s The Sterling Mason at 71 Laight Street; 10 Madison Square West; The Schumacher at 36 Bleecker Street; 33 East 74th Street and Walker Tower. Florida properties include the highly anticipated Faena House designed by Foster+Partners, Ian Schrager’s The Residences at the Miami Beach EDITION and a new development in Coconut Grove by The Terra Group and Related Group of Florida.
The creative, headlined, “ArtElliman” has been inspired by the corporate “AskElliman” campaign. A dedicated ArtElliman website will showcase these properties. Douglas Elliman will be distributing the latest edition of Elliman Magazine, which highlights each of the exquisite properties within this exclusive collection, to visitors at the exhibit in the Collectors Lounge.
Ms. de França plans to extend the relationship with the art and design world by sponsoring other fairs and art related events both domestic and international. “We are passionate about delivering exceptional residences and rarified lifestyle experiences to our global clientele,” concluded de França.
Nationally recognized as an industry leader, Susan de França’s 25 years of experience is reflected in the scope and scale of her impressive portfolio. Her unprecedented real estate development credits include some of the country’s most prestigious properties: One Central Park and The Residences at Mandarin Oriental, New York at Time Warner Center, The Chatham, Superior Ink and 173 and 176 Perry Street, all of which set industry records.
As the former president of Related Sales, Ms. de França presided over $5 billion worth of sales within the company’s luxury and super-luxury condominium portfolio, with properties located in New York, Boston, Chicago and Los Angeles. During her tenure she played a pivotal role in the firm’s global brand positioning, residential marketing and public relations strategy. Ms. de França also previously acted as Executive Vice President and Managing Director of The Sunshine Group Ltd.
Susan’s peerless insights and expertise inform and influence the world of real estate—from development planning and design to marketing, sales and property management—leading and shaping strategies to unlock and optimize value. In the field of exceptional properties, Susan sets precedents and stands apart. Her vision, passion and expertise are reflected in a professional style defined by sophistication and substance.
“Building on past successes, we continuously innovate – developing new world-class properties, in new markets, with new technologies. We consistently reinvent ourselves by anticipating changing times and evolving client’s needs.”
About Art Basel
Art Basel stages the world’s premier art shows for Modern and contemporary works, sited in Basel, Miami Beach, and Hong Kong. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. In addition to ambitious stands featuring leading galleries from around the world, each show’s singular exhibition sectors spotlight the latest developments in the visual arts, offering visitors new ideas, new inspiration and new contacts in the art world.
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SOURCE Art Basel
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