The Amenities Trending Up (and Down) in Luxury Homes
By Sanette Tanaka
- References to wine rooms in luxury listings are on the rise, according to Trulia. Shown, a wine room in a Seattle home featured as a recent WSJ House of the Day.
Views, windows and outdoor spaces are some of the most in-vogue amenities in luxury homes, according to an analysis of listing descriptions by real-estate website Trulia.
- Phrases more likely to appear in luxury listings: Change compared with a year earlier.
High-end listings are more likely to reference oversized windows, floor-to-ceiling windows, ceiling windows and large windows compared with a year earlier. Panoramic views and ocean views are also trending upward, as are outdoor entertaining spaces, such as roof decks and terraces. “Recently, there’s been more of an emphasis overall on nature and natural materials. This trend in luxuries could be part of the same shift,” says Jed Kolko, chief economist and head of analytics at Trulia.
Sellers have limited space in the listing description to entice potential buyers, and so the amenities they list reflect larger buying trends in the luxury market. “The listing words show what the seller or seller’s agent believe are most important to make their listing stand out,” Mr. Kolko says.
Trulia compared luxury homes listed between July 1, 2012, and June 30, 2013, with homes listed in the year prior, between July 1, 2011, and June 30, 2012. Trulia defined luxury listings as homes that were priced at least four times above a metro’s median listing price.
- Phrases less likely to appear in luxury listings: Change compared with a year earlier.
The amenity that saw the most growth is the marble bath, which is 78% more common in luxury listings now than a year ago, according to the analysis.
On the flip side, luxury listings are 16% less likely to mention a “BBQ”—the amenity that saw the biggest drop. References to other kitchen and cooking amenities and formal rooms, like formal dining and living rooms, also declined.
Which other amenities are trending up and down? See Trulia’s blog post for additional analysis.
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